#Social media marketing trends 2022 professional#
TikTok, on the other hand, continues to attract professional users and businesses, with paid videos (ads) fast becoming the only way to grow your reach. LinkedIn is now both professional and personal, favouring those who prefer to write than record a video. With social networks copying each other’s features and functions, social media channels will become more and more similar in future. #1 Social Media Channels Continue to Coalesce Gazing at the online crystal ball for 2023, I predict the following major trends to take shape in the world of social media. Now that we’ve reviewed some of the major trends in 2022, let us look towards the year ahead. Yes, you can now upload longer-form videos on TikTok, and you can even do carousel-type slideshow posts (similar to Instagram and LinkedIn, albeit with music thrown in)! #6 TikTok-ification of Facebook, Instagram and YouTubeįrom Instagram and Facebook Reels, YouTube Shorts, to the use of trending music, hashtags, and templates, both Meta and Alphabet have tried to keep pace with TikTok’s success in short-form videos.Ĭonversely, we’ve also seen how TikTok now offers Stories, and is reaching the other direction towards becoming more of a social network and less of a video streaming site.
Live-streaming sales has now become the new e-commerce - especially on social platforms like TikTok that has seen a massive growth in both sellers and buyers on its TikTok Shop.įrom fashion to food, watches, artworks to crystals, live-stream sales has taken the online world by storm. His promise to make Twitter more balanced in covering both conservative and liberal views remains to be seen.
#Social media marketing trends 2022 verification#
Thanks (or no thanks) to Elon Musk’s audacious takeover of Twitter, the tweeting world encountered a non-stop series of algorithmic and policy changes.įrom reinstating Donald Trump’s Twitter account to allowing users to buy its blue tick verification service for US$8 a month, Musk turned Twitter on its head. These include using the right alt-text on your images and videos, as well as your content titles and sentences.
Hence, SEO strategies like keyword optimization now applies to social media profiles, posts, and videos. While hashtags still play a role in finding content on social networks, more users now rely on keywords. In line with the rise of social media channels like Instagram, TikTok and Pinterest, social media has morphed into search engines. With over one billion users worldwide, the video-first social network and app has now become a major player in the social media stakes. #2 TikTok Continues to Growīecoming one of the most visited websites on the planet, TikTok continues to grow in prominence even as it is banned in countries like India - and possibly US in the future. With Gen-Zs (or Pivotals) making their presence felt online, social issues that matter to them have come to the forefront.Ĭommunities of both woke and anti-woke youths and teenagers express their views online, particularly on short-form video formats like TikToks/Reels/Stories.īrands have also realised the importance of true authenticity and transparency, as Gen-Zs vote with both their online voices and their wallets.
Social Media in 2022 - A Brief Recapīarely emerging from the ravages of Covid-19, the world of social media saw lots of exciting developments in 2022. Curious to know how Social Media Marketing will look like in 2023? What are the major trends to consider for social networks like Facebook, Instagram, TikTok, LinkedIn, YouTube and Twitter?īefore we go there, let us first do a quick recap of 2022.
0 kommentar(er)
